Mengxia Zhang 张梦霞

Mengxia Zhang 张梦霞

University of International Business & Economics - Beijing / China
Business & Management / Marketing
AD Scientific Index ID: 695043
对外经济贸易大学
person_outline Mengxia Zhang 张梦霞's MOST POPULAR ARTICLES
1-) Motivations and the intent to study abroad among US, French, and Chinese students Journal of Teaching in International Business 18 (1), 27-52, 2006
2-) Do values or goals better explain intent? A cross-national comparison Journal of Business Research 64 (5), 490-496, 2011
3-) Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture typeM Zhang, X Guo, X Guo, A JolibertAsia Pacific Journal of Marketing and Logistics 35 (3), 726-744, 2023342023
4-) Les valeurs traditionnelles des acheteurs chinois: raffinement conceptuel, mesure et applicationMX Zhang, A JolibertRecherche et Applications en Marketing (French Edition) 18 (1), 25-42, 2003332003
5-) Do values or goals better explain intent? A cross-national comparisonM Fornerino, A Jolibert, CM Sánchez, M ZhangJournal of Business Research 64 (5), 490-496, 2011302011