Mengxiang LI

Mengxiang LI

Hong Kong Baptist University - Kowloon / Hong Kong
Business & Management / Business Administration
AD Scientific Index ID: 433009
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person_outline Mengxiang LI's MOST POPULAR ARTICLES
1-) Helpfulness of online product reviews as seen by consumers: Source and content features International Journal of Electronic Commerce 17 (4), 101-136, 2013
2-) Strategic Directions for AI: The Role of CIOs and Boards of Directors. MIS quarterly, 2021
3-) Enhancing user-game engagement through software gaming elements Journal of Management Information Systems 30 (4), 115-150, 2014
4-) Assessing the product review helpfulness: affective-cognitive evaluation and the moderating effect of feedback mechanism Information & Management 57 (7), 103359, 2020
5-) A multi perspective approach for understanding the determinants of cloud computing adoption among Australian SMEs arXiv preprint arXiv:1606.00745, 2016