Meral Anitsal

Meral Anitsal

Tennessee Technological University - Cookeville / United States
Business & Management / Marketing
AD Scientific Index ID: 1673782
Tennessee Tech University
person_outline Meral Anitsal's MOST POPULAR ARTICLES
1-) Revisiting word-of-mouth communications: a cross-national explorationMS Cheung, MM Anitsal, I AnitsalJournal of Marketing Theory and Practice 15 (3), 235-249, 20071752007
2-) ACADEMIC DISHONESTY AND INTENTION TO CHEAT: A MODEL ON\'ACTIVE\'VERSUS\'PASSIVE\'ACADEMIC DISHONESTY AS PERCEIVED BY BUSINESS STUDENTSI Anitsal, MM Anitsal, R ElmoreAllied Academies International Conference. Academy of Educational Leadership …, 2008922008
3-) Viral marketing: Techniques and implementationB Rollins, I Anitsal, MM Anitsal, M MeralEntrepreneurial Executive 19 (1), 1-17, 2014422014
4-) The role of logos in building brand awareness and performance: Implications for entrepreneursT Girard, MM Anitsal, I AnitsalThe Entrepreneurial Executive 18, 7, 2013502013
5-) An application of services marketing mix framework: how do retailers communicate information on their sales receipts?I Anitsal, T Girard, MM AnitsalBusiness Studies Journal 4 (2), 2012412012