Mercedes Martos-Partal

Mercedes Martos-Partal

Universidad de Salamanca - Salamanca / Spain
Business & Management / Marketing
AD Scientific Index ID: 4362440
University of Salamanca
person_outline Mercedes Martos-Partal's MOST POPULAR ARTICLES
1-) Role of retailer positioning and product category on the relationship between store brand consumption and store loyaltyÓ González-Benito, M Martos-PartalJournal of Retailing 88 (2), 236-249, 20121912012
2-) Behavioural loyalty towards store brandsJM Labeaga, N Lado, M MartosJournal of Retailing and consumer services 14 (5), 347-356, 20071402007
3-) Store brand and store loyalty: The moderating role of store brand positioningM Martos-Partal, Ó González-BenitoMarketing Letters 22 (3), 297-313, 20111182011
4-) Brands as substitutes for the need for touch in online shoppingÓ González-Benito, M Martos-Partal, S San MartínJournal of Retailing and Consumer Services 27, 121-125, 20151022015
5-) Attitudes vs. purchase behaviors as experienced dissonance: The roles of knowledge and consumer orientations in organic marketM Hidalgo-Baz, M Martos-Partal, Ó González-BenitoFrontiers in psychology 8, 248, 2017952017