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Mercedez Hinchcliff
University of Wollongong - Wollongong / Australia
Business & Management / Marketing
AD Scientific Index ID: 5271866
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Mercedez Hinchcliff's MOST POPULAR ARTICLES
1-)
Embedding Canva into the marketing classroom: a dialogic and social learning approach to classroom innovationM Hinchcliff, M MehmetHigher Education, Skills and Work-Based Learning 13 (6), 1174-1186, 202332023
2-)
Educating for the sustainable future: A conceptual process for mapping the United Nations sustainable development goals in marketing teaching using Bloom’s taxonomyS Deo, M Hinchcliff, NT Thai, M Papakosmas, P Chad, T Heffernan, ...Journal of Marketing Education 46 (2), 84-96, 202472024
3-)
The moderating role of high-and low-involvement product types on customer loyalty and satisfaction in banking: An Australian perspectiveM Hinchcliff, E Kyriazis, G McCarthy, M MehmetInternational Journal of Bank Marketing 41 (7), 1974-2004, 202372023
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Examining the complex relationship of customer satisfaction and loyalty within the Australian retail banking market: A multigroup analysis between high and low-involvement …M Hinchcliff12018
5-)
The customer service hall of shameM Hinchcliff, G McCarthy12010
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