Merrie Brucks

Merrie Brucks

University of Arizona - Tucson / United States
Business & Management / Marketing
AD Scientific Index ID: 1737070
person_outline Merrie Brucks's MOST POPULAR ARTICLES
1-) The effects of product class knowledge on information search behaviorM BrucksJournal of consumer research 12 (1), 1-16, 198533501985
2-) Price and brand name as indicators of quality dimensions for consumer durablesM Brucks, VA Zeithaml, G NaylorJournal of the academy of marketing science 28 (3), 359-374, 20009632000
3-) Introspection in consumer research: implementation and implicationsM Wallendorf, M BrucksJournal of consumer Research 20 (3), 339-359, 19935461993
4-) Children\'s use of cognitive defenses against television advertising: A cognitive response approachM Brucks, GM Armstrong, ME GoldbergJournal of consumer research 14 (4), 471-482, 19884801988
5-) A study of information search behavior during the categorization of new productsJL Ozanne, M Brucks, D GrewalJournal of consumer research 18 (4), 452-463, 19924291992