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Mia Birau
AD Scientific Index 2024
Business & Management / Marketing
EMLYON Business School - / France
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Mia Birau's MOST POPULAR ARTICLES
1-)
The squander sequence: Understanding food waste at each stage of the consumer decision-making processLG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ...Journal of Public Policy & Marketing 35 (2), 292-304, 20162252016
2-)
It is easy to do the right thing: Avoiding the backfiring effects of advertisements that blame consumers for wasteMM Birau, C FaureJournal of Business Research 87, 102-117, 2018512018
3-)
Enabling and cultivating wiser consumption: The roles of marketing and public policyLK Ozanne, J Stornelli, MG Luchs, DG Mick, J Bayuk, M Birau, S Chugani, ...Journal of Public Policy & Marketing 40 (2), 226-244, 2021312021
4-)
How Communications that Portray Unhealthy Food Consumption Reduce Food Intake Among DietersMM Birau, D Hildebrand, COC WerleJournal of Public Policy & Marketing, 202252022
5-)
Watching easy sports makes me eat moreCOC Werle, MM Birau, JD LasaletaFood Quality and Preference 60, 132-137, 201752017
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