Michael Beverland

Michael Beverland

University of Sussex - Brighton / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1057785
person_outline Michael Beverland's MOST POPULAR ARTICLES
1-) The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomesMB Beverland, FJ FarrellyJournal of consumer research 36 (5), 838-856, 201010992010
2-) Crafting brand authenticity: The case of luxury winesMB BeverlandJournal of management studies 42 (5), 1003-1029, 200510992005
3-) Measuring consumer-based brand authenticityJ Napoli, SJ Dickinson, MB Beverland, F FarrellyJournal of business research 67 (6), 1090-1098, 20149492014
4-) The ‘real thing’: Branding authenticity in the luxury wine tradeM BeverlandJournal of business research 59 (2), 251-258, 20069842006
5-) Doing design thinking: Conceptual review, synthesis, and research agendaP Micheli, SJS Wilner, SH Bhatti, M Mura, MB BeverlandJournal of Product innovation management 36 (2), 124-148, 20198642019