Michael Breazeale

Mississippi State University - Mississippi State / United States

Business & Management / Marketing

AD Scientific Index ID: 836505

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Michael Breazeale's MOST POPULAR ARTICLES

1-) Word of mouse-An assessment of electronic word-of-mouth researchM BreazealeInternational Journal of Market Research 51 (3), 1-19, 20093052009

2-) Conceptualizing the brand in social media community: The five sources modelR Davis, I Piven, M BreazealeJournal of Retailing and consumer services 21 (4), 468-481, 20141862014

3-) Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retailS Maria Correia Loureiro, F J. Miranda, M BreazealeJournal of Service Management 25 (1), 101-124, 20141832014

4-) Timeliness, transparency, and trust: A framework for managing online customer complaintsJL Stevens, BI Spaid, M Breazeale, CLE JonesBusiness Horizons 61 (3), 375-384, 20181652018

5-) Consumer-brand relationshipsS Fournier, M Breazeale, M FetscherinRoutledge, 20121422012

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