Michael Hair

Michael Hair

Southern Illinois University Edwardsville - Edwardsville / United States
Business & Management / Marketing
AD Scientific Index ID: 5217963
person_outline Michael Hair's MOST POPULAR ARTICLES
1-) How reviewers’ use of profanity affects perceived usefulness of online reviews Marketing Letters 29, 151-163, 2018
2-) Attribute dismissal and valence effects in preferential decision processing Journal of Behavioral Decision Making 31 (1), 164-178, 2018
3-) The reciprocal effects of loneliness and consumer ethnocentrism in online behavior Australasian marketing journal 28 (1), 35-46, 2020
4-) Effects of absence positioning of unknown product ingredients on consumer evaluations European Journal of Marketing 52 (9/10), 2128-2150, 2018
5-) The role of request precision and perceived efficacy in increasing charitable donations Journal of Philanthropy and Marketing, e1746, 2022