Michael Hutchinson

Michael Hutchinson

University of Memphis - Memphis / United States
Business & Management / Business Administration
AD Scientific Index ID: 1290679
person_outline Michael Hutchinson's MOST POPULAR ARTICLES
1-) Digital-branding and social-media strategies for professional athletes, sports teams, and leagues: An interview with Digital Royalty’s Amy MartinK Ballouli, M HutchinsonInternational Journal of Sport Communication 3 (4), 395-401, 2010832010
2-) Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruencyM Hutchinson, G BennettSport Management Review 15 (4), 434-447, 2012502012
3-) Investigating rivalry in professional sportCT Havard, M HutchinsonInternational Journal of Sport Management 18 (3), 422-440, 2017392017
4-) An investigation of sponsorship implications within a state sports festival: The case of the Florida Sunshine State Games.J Choi, Y Tsuji, M Hutchinson, A BouchetInternational Journal of Sports Marketing and Sponsorship 12 (2), 108-123, 2011422011
5-) Escalation of commitment in United States collegiate athletic departments: An investigation of social and structural determinants of commitmentM Hutchinson, C Nite, A BouchetJournal of Sport Management 29 (1), 57-75, 2015372015