Michael Kamins

Michael Kamins

Stony Brook University - Stony Brook / United States
Others
AD Scientific Index ID: 1672044
person_outline Michael Kamins's MOST POPULAR ARTICLES
1-) An investigation into the “match-up” hypothesis in celebrity advertising: When beauty may be only skin deepMA KaminsJournal of advertising 19 (1), 4-13, 199019791990
2-) Congruence between spokesperson and product type: A matchup hypothesis perspectiveMA Kamins, K GuptaPsychology & Marketing 11 (6), 569-586, 199411271994
3-) Secondary research: Information sources and methodsDW Stewart, MA KaminsSage, 19939871993
4-) Effects of information about firms’ ethical and unethical actions on consumers’ attitudesVS Folkes, MA KaminsJournal of consumer psychology 8 (3), 243-259, 19998531999
5-) Two-sided versus one-sided celebrity endorsements: The impact on advertising effectiveness and credibilityMA Kamins, MJ Brand, SA Hoeke, JC MoeJournal of advertising 18 (2), 4-10, 19897161989