Michael Klaas

Michael Klaas

Zurcher Hochschule für Angewandte Wissenschaften - Zurich / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 5162570
Zurich University of Applied Sciences
person_outline Michael Klaas's MOST POPULAR ARTICLES
1-) Applications of Blockchain Technology in marketing—A systematic review of marketing technology companiesV Stallone, M Wetzels, M KlaasBlockchain: Research and Applications 2 (3), 100023, 2021652021
2-) Let me entertain you: the influence of augmented reality on purchasing intention in e-commerceB Beurer-Zuellig, A Rozumowski, M Klaas55th Hawaii International Conference on System Sciences (HICSS), Virtual, 3 …, 2022102022
3-) Enhancing digital advertising with blockchain technologyV Stallone, M Wetzels, D Mahr, M KlaasJournal of Interactive Marketing 59 (1), 76-98, 2024112024
4-) The digital advertising ecosystem vizualisation : literature reviewV Stallone, M Klaas17th International Conference e-Society, 289-292, 201992019
5-) The social side of brick and mortar: The impact of brand-related user-generated content on different consumer typologies in food retailingB Beurer-Zuellig, M KlaasJournal of Marketing Development and Competitiveness 14 (3), 202072020