Michael Kroff

Southern Utah University - Cedar City / United States

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AD Scientific Index ID: 1649509

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Michael Kroff's MOST POPULAR ARTICLES

1-) Innovativeness and new product success: Insights from the cumulative evidenceDM Szymanski, MW Kroff, LC TroyJournal of the academy of Marketing Science 35 (1), 35-52, 20073822007

2-) Brand actions on social media: Direct effects on electronic word of mouth (eWOM) and moderating effects of brand loyalty and social media usage intensityY Choi, A Thoeni, MW KroffJournal of Relationship Marketing 17 (1), 52-70, 2018272018

3-) Developing brand advocacy through brand activities on FacebookY Choi, MW Kroff, J KimJournal of Consumer Marketing 38 (3), 328-338, 2021272021

4-) Unraveling consumer suspense: The role of hope, fear, and probability fluctuationsJG Moulard, MW Kroff, JAG FolseJournal of Business Research 65 (3), 340-346, 2012342012

5-) The role of suspense in gaming: Inducing consumers’ game enjoymentJG Moulard, M Kroff, K Pounders, C DittJournal of Interactive Advertising 19 (3), 219-235, 2019212019

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