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Michael Mehmet
AD Scientific Index 2024
Business & Management / Marketing
University of Wollongong - Wollongong / Australia
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Michael Mehmet's MOST POPULAR ARTICLES
1-)
B2B social media semantics: Analysing multimodal online meanings in marketing conversationsMI Mehmet, RJ ClarkeIndustrial Marketing Management 54, 92-106, 2016772016
2-)
Using digital and social media for health promotion: A social marketing approach for addressing co‐morbid physical and mental healthM Mehmet, R Roberts, T NayeemAustralian Journal of Rural Health 28 (2), 149-158, 2020442020
3-)
Shark management strategy policy considerations: community preferences, reasoning and speculationsP Simmons, MI MehmetMarine Policy 96, 111-119, 2018392018
4-)
Man vs machine: how artificial intelligence in banking influences consumer belief in financial adviceG Northey, V Hunter, R Mulcahy, K Choong, M MehmetInternational Journal of Bank Marketing 40 (6), 1182-1199, 2022402022
5-)
Does the NPS® reflect consumer sentiment? A qualitative examination of the NPS using a sentiment analysis approachC Lewis, M MehmetInternational Journal of Market Research 62 (1), 9-17, 2020342020
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