Michael Obal

Michael Obal

University of Massachusetts Lowell - Lowell / United States
Business & Management / Marketing
AD Scientific Index ID: 1290741
person_outline Michael Obal's MOST POPULAR ARTICLES
1-) Maximizing buyer–supplier relationships in the Digital Era: Concept and research agendaM Obal, RA LancioniIndustrial Marketing Management 42 (6), 851-854, 20131332013
2-) Customer participation and new product performance: Towards the understanding of the mechanisms and key contingenciesT Morgan, M Obal, S AnokhinResearch Policy 47 (2), 498-510, 20181292018
3-) Trust development in e‐services: A cohort analysis of millennials and baby boomersM Obal, W KunzJournal of service management 24 (1), 45-63, 20131272013
4-) What drives post-adoption usage? Investigating the negative and positive antecedents of disruptive technology continuous adoption intentionsM ObalIndustrial Marketing Management 63, 42-52, 20171052017
5-) Why do incumbents sometimes succeed? Investigating the role of interorganizational trust on the adoption of disruptive technologyM ObalIndustrial Marketing Management 42 (6), 900-908, 2013992013