Michael Steiner

Michael Steiner

Universität Witten Herdecke - Witten / Germany
Business & Management / Marketing
AD Scientific Index ID: 1788412
Witten/Herdecke University
person_outline Michael Steiner's MOST POPULAR ARTICLES
1-) Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparisonA Scholl, L Manthey, R Helm, M SteinerEuropean Journal of Operational Research 164 (3), 760-777, 20052202005
2-) How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer PerspectiveM Bues, M Steiner, M Stafflage, M KrafftPsychology & Marketing 34 (2), 157-174, 20171502017
3-) To invest or not to invest in brands? Drivers of brand relevance in B2B marketsK Backhaus, M Steiner, K LueggerIndustrial Marketing Management 40 (7), 1082-1092, 20111482011
4-) Präferenzmessung: Methodengestützte Entwicklung zielgruppenspezifischer ProduktinnovationenR Helm, M SteinerW. Kohlhammer Verlag, 20081192008
5-) Vermarktung hybrider Leistungsbündel: Das ServPay-KonzeptK Backhaus, J Becker, D Beverungen, M Frohs, R Knackstedt, O Müller, ...Springer-Verlag, 2010752010