Michael T. Manion

Michael T. Manion

University of Wisconsin Parkside - Kenosha / United States
Business & Management / Marketing
AD Scientific Index ID: 4952086
University of Wisconsin–Parkside
person_outline Michael T. Manion's MOST POPULAR ARTICLES
1-) Impact of Strategic Type on Success Measures for Product Development Projects*MT Manion, J CherionJournal of Product Innovation Management 26 (1), 71-85, 2009692009
2-) The role of self-efficacy in sales educationP Knight, CC Mich, MT ManionJournal of Marketing Education 36 (2), 156-168, 2014312014
3-) Global cases of effective sports sponsorship: an exploration of a new communications modelA Barez, MT Manion, KL Schoepfer, J CherianInnovative Marketing 3 (3), 2007192007
4-) Which Market entry and Product Line StrategieS ought organiSationS to adoPt for eMerging econoMieS?J Cherian, KJ Crooker, P Knight, JB McPhaul, MT ManionOrganizations & Markets in Emerging Economies 1 (1), 201082010
5-) Do services marketers\' success measures match their strategies?MT Manion, J CherianJournal of services marketing 23 (7), 476-486, 200982009