Michael Volkov

Michael Volkov

Macquarie University - Sydney / Australia
Business & Management / Marketing
AD Scientific Index ID: 53841
person_outline Michael Volkov's MOST POPULAR ARTICLES
1-) Principles of MarketingG Armstrong, S Adam, S Denize, M Volkov, P Kotler17722017
2-) Consumer behaviour: Implications for marketing strategyP Quester, C Neal, S Pettigrew, MR Grimmer, T Davis, D HawkinsMcGraw-Hill, 20079632007
3-) Assessment of online reflections: Engaging English second language (ESL) studentsD Birch, M VolkovAustralasian Journal of Educational Technology 23 (3), 20071032007
4-) Teamwork benefits in tertiary education: Student perceptions that lead to best practice assessment designA Volkov, M VolkovEducation+ training 57 (3), 262-278, 20151152015
5-) Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at largeM Volkov, D Harker, M HarkerJournal of Consumer Marketing 19 (4), 319-332, 2002702002