Michael Walsh

Michael Walsh

West Virginia University - Morgantown / United States
Business & Management / Marketing
AD Scientific Index ID: 836646
person_outline Michael Walsh's MOST POPULAR ARTICLES
1-) Do logo redesigns help or hurt your brand? The role of brand commitmentMF Walsh, KP Winterich, V MittalJournal of Product & Brand Management, 20102982010
2-) The role of the marketing function in small and medium sized enterprisesMF Walsh, J LipinskiJournal of small business and enterprise development, 20092462009
3-) The importance of strategic fit between host–home country similarity and exploration exploitation strategies on small and medium-sized enterprises’ performance: A contingency …AP Cui, MF Walsh, S ZouJournal of International Marketing 22 (4), 67-85, 2014862014
4-) How re‐designing angular logos to be rounded shapes brand attitude: consumer brand commitment and self‐construalMF Walsh, K Page Winterich, V MittalJournal of Consumer Marketing 28 (6), 438-447, 2011952011
5-) Trustworthy blue or untrustworthy red: the influence of colors on trustL Su, AP Cui, MF WalshJournal of Marketing Theory and Practice 27 (3), 269-281, 2019442019