Michal Stoklasa

Michal Stoklasa

Silesian University Opava - Opava / Czech Republic
Business & Management / Marketing
AD Scientific Index ID: 6003825
Silesian University in Opava
person_outline Michal Stoklasa's MOST POPULAR ARTICLES
1-) Customer relationship management–theory and principlesM Heczková, M StoklasaOnline: http://www. opf. slu. cz/aak/2011/04/heczkova. pdf, 2010232010
2-) THE COMPARISON OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN CZECH SMALL AND MEDIUM ENTERPRISES ACCORDING TO SELECTED CHARACTERISTICS IN THE YEARS 2015, 2010 AND 2005.H Starzyczná, P Pellešová, M StoklasaActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 65 (5), 2017152017
3-) Regional Brand Benefits for Companies–Comparison of 2013 and 2015/6M STOKLASA, H STARZYCZNAXIX. MEZINÁRODNÍ KOLOKVIUM, 210, 2016122016
4-) Behaviour of Czech customers when buying food productsH Starzyczná, M Stoklasa, P SýkorováActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61 (7 …, 2013112013
5-) Fluence of Product Leaflets on Purchasing Behaviour in Times of CrisisH Starzyczná, M Stoklasa, K MatušínskáActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63 (4 …, 201572015