Michel Laroche

Michel Laroche

Concordia University Montréal - Montreal / Canada
Business & Management / Marketing
AD Scientific Index ID: 606466
Université Concordia
person_outline Michel Laroche's MOST POPULAR ARTICLES
1-) Targeting consumers who are willing to pay more for environmentally friendly productsM Laroche, J Bergeron, G Barbaro‐ForleoJournal of consumer marketing, 200139912001
2-) The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyaltyM Laroche, MR Habibi, MO Richard, R SankaranarayananComputers in human behavior 28 (5), 1755-1767, 201212882012
3-) To be or not to be in social media: How brand loyalty is affected by social media?M Laroche, MR Habibi, MO RichardInternational journal of information management 33 (1), 76-82, 201312562013
4-) The influence of country image structure on consumer evaluations of foreign productsM Laroche, N Papadopoulos, LA Heslop, M MouraliInternational Marketing Review 22 (1), 96-115, 200512222005
5-) Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand contextM Laroche, C Kim, L ZhouJournal of business Research 37 (2), 115-120, 199612161996