Michel Wedel

Michel Wedel

University of Maryland - College Park / United States
Business & Management / Marketing
AD Scientific Index ID: 1290838
person_outline Michel Wedel's MOST POPULAR ARTICLES
1-) Market segmentation: Conceptual and methodological foundationsM Wedel, WA KamakuraSpringer Science & Business Media, 200034802000
2-) A cross-national investigation into the individual and national cultural antecedents of consumer innovativenessJBEM Steenkamp, F Ter Hofstede, M WedelJournal of marketing 63 (2), 55-69, 199918611999
3-) Attention capture and transfer in advertising: Brand, pictorial, and text-size effectsR Pieters, M WedelJournal of marketing 68 (2), 36-50, 200411632004
4-) Marketing analytics for data-rich environmentsM Wedel, PK KannanJournal of marketing 80 (6), 97-121, 201613812016
5-) A review of eye-tracking research in marketingM Wedel, R PietersReview of marketing research, 123-147, 20178952017