Michela Addis

Michela Addis

Università degli Studi Roma Tre - Rome / Italy
Business & Management / Marketing
AD Scientific Index ID: 1809028
Roma Tre University
person_outline Michela Addis's MOST POPULAR ARTICLES
1-) On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity Journal of Consumer Behaviour: An International Research Review 1 (1), 50-66, 2001
2-) New technologies and cultural consumption–edutainment is born! european Journal of marketing 39 (7/8), 729-736, 2005
3-) Long life to marketing research: a postmodern view European Journal of Marketing 39 (3/4), 386-412, 2005
4-) Art versus commerce in the movie industry: A two-path model of motion-picture success Journal of Cultural Economics 32, 87-107, 2008
5-) Ad uso e consumo. Il marketing esperienziale per il manager Pearson, 2007