Michele Ambaye

Michele Ambaye

Kedge Business School - Marseille / France
Business & Management / Marketing
AD Scientific Index ID: 5271184
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person_outline Michele Ambaye's MOST POPULAR ARTICLES
1-) A marketing research tool for destination marketing organizations\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' logo designH Séraphin, M Ambaye, V Gowreesunkar, V BonnardelJournal of Business Research 69 (11), 5022-5027, 2016922016
2-) The Blakeley Model applied to improving a tourist destination: An exploratory study. The case of HaitiH Seraphin, V Gowreensunkar, M AmbayeJournal of Destination Marketing & Management 5 (4), 325-332, 2016462016
3-) Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processingI Poncin, R Pieters, M AmbayeJournal of Business Research 59 (6), 745-754, 2006272006
4-) Empirical evaluation of the new Haiti DMO logo: Visual aesthetics, identity and communication implicationsV Bonnardel, H Séraphin, V Gowreesunkar, M AmbayeJournal of Destination Marketing & Management 15, 100393, 2020182020
5-) DRA model and Visual Online Learning Material in tourismH Séraphin, M Ambaye, A Capatina, F DosquetInternational Journal of Hospitality and Tourism Systems 11 (1), 1-13, 2018142018