Michele O Dwyer

Michele O Dwyer

University of Limerick - Limerick / Ireland
Business & Management / Entrepreneurship
AD Scientific Index ID: 1809322
Ollscoil Luimnigh
person_outline Michele O Dwyer's MOST POPULAR ARTICLES
1-) Innovative marketing in SMEsM O\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'dwyer, A Gilmore, D CarsonEuropean Journal of Marketing, 20094992009
2-) The impact of brand authenticity on brand trust and SME growth: A CEO perspectiveF Eggers, M O’Dwyer, S Kraus, C Vallaster, S GüldenbergJournal of World Business 48 (3), 340-348, 20133412013
3-) Social entrepreneurship: an exploratory citation analysisS Kraus, M Filser, M O’Dwyer, E ShawReview of Managerial Science 8 (2), 275-292, 20142142014
4-) Market orientation, NPD performance, and organizational performance in small firmsA Ledwith, M O\'DwyerJournal of Product Innovation Management 26 (6), 652-661, 20092312009
5-) Value and alliance capability and the formation of strategic alliances in SMEs: The impact of customer orientation and resource optimisationM O\'Dwyer, A GilmoreJournal of Business Research 87, 58-68, 20182062018