Michelle Bonera

Michelle Bonera

Università degli Studi di Brescia - Brescia / Italy
Business & Management / Marketing
AD Scientific Index ID: 907613
University of Brescia
person_outline Michelle Bonera's MOST POPULAR ARTICLES
1-) Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulationT Eriksson, A Bigi, M BoneraThe TQM Journal 32 (4), 795-814, 20201372020
2-) Being green: from attitude to actual consumption,BG Miniero G., Codini A., Bonera M., Corvi E.International Journal of Consumer Studies, 521-528, 20141352014
3-) The propensity of e‐commerce usage: The influencing variablesM BoneraManagement Research Review 34 (7), 821-837, 20111242011
4-) The effectiveness of advertising: a literature reviewE Corvi, M Bonera10th Global Conference on Business and Economics, 2010472010
5-) The great Millennials’ trouble: leading or confused green generation? An Italian insightM Bonera, AP Codini, G MinieroItalian Journal of Marketing 2020 (4), 289-308, 2020402020