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Michelle R Nelson
AD Scientific Index 2024
Business & Management / Communications and Media Studies
University of Illinois Urbana Champaign - Champaign / United States
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Michelle R Nelson's MOST POPULAR ARTICLES
1-)
Recall of Brand Placements in Computer/video Games.MR NelsonJournal of Advertising Research 42 (2), 80-92, 20027162002
2-)
Advertainment or adcreep? Game players’ attitudes toward advertising and product placements in computer gamesMR Nelson, H Keum, RA YarosJournal of Interactive Advertising 5 (1), 3-21, 20044582004
3-)
What is Influencer Marketing and How Does it Target Children? A Review and Direction for Future ResearchM De Veirman, L Hudders, MR NelsonFrontiers in Psychology 10, 2685, 20194022019
4-)
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and othersMR Nelson, LE McLeodInternational Journal of consumer studies 29 (6), 515-528, 20053952005
5-)
A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessmentE Sivadas, NT Bruvold, MR NelsonJournal of Business Research 61 (3), 201-210, 20083592008
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