Mihalis Kavaratzis

Mihalis Kavaratzis

Manchester Metropolitan University - Manchester / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1404689
person_outline Mihalis Kavaratzis's MOST POPULAR ARTICLES
1-) From city marketing to city branding: Towards a theoretical framework for developing city brands M Kavaratzis Place branding 1, 58-73, 2004 22832004
2-) City branding: an effective assertion of identity or a transitory marketing trick? M Kavaratzis, GJ Ashworth Tijdschrift voor economische en sociale geografie 96 (5), 506-514, 2005 21322005
3-) The dynamics of place brands: An identity-based approach to place branding theory M Kavaratzis, MJ Hatch Marketing theory 13 (1), 69-86, 2013 10462013
4-) My city–my brand: the different roles of residents in place brandingE Braun, M Kavaratzis, S ZenkerJournal of place management and development 6 (1), 18-28, 201310912013
5-) Place branding: A review of trends and conceptual modelsM KavaratzisThe marketing review 5 (4), 329-342, 20059072005