Mijka Ghorbani

Mijka Ghorbani

University of Strathclyde - Glasgow / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5218905
person_outline Mijka Ghorbani's MOST POPULAR ARTICLES
1-) Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agendaM Ghorbani, M Karampela, A TonnerInternational Journal of Consumer Studies 46 (5), 1960-1991, 2022412022
2-) Integrierte Markenführung im digitalen Zeitalter: Bedeutung–Konzepte–Instrumente–EvaluationM Ghorbani, A WestermannSpringer Gabler, 202382023
3-) How social media platform affordances influence digital brand‎ personality: a cross-platform comparison of user-generated contentM Ghorbani, A Tonner, EL TsougkouEuropean Marketing Academy Conference 2023, 202312023
4-) Exploring sources and traits of the co-created digital brand personality across social media platforms: a multi-site netnographyM Ghorbani, A Tonner, EL TsougkouAcademy of Marketing Conference: The Fabric of Life, 202212022
5-) Constructing and comparing digital brand personality profiles across channels: a multi-method investigationM Ghorbani, A Tonner, EL TsougkouGlobal Brand Conference 2024: GBC 2024, 20242024