Mike Reid

Mike Reid

RMIT University - Melbourne / Australia
Others
AD Scientific Index ID: 4975216
person_outline Mike Reid's MOST POPULAR ARTICLES
1-) The relationship between integrated marketing communication, market orientation, and brand orientationM Reid, S Luxton, F MavondoJournal of advertising 34 (4), 11-23, 20054482005
2-) Integrated marketing communication capability and brand performanceS Luxton, M Reid, F MavondoJournal of advertising 44 (1), 37-46, 20153622015
3-) Segmentation of the Australian wine market using a wine-related lifestyle approachJ Bruwer, E Li, M ReidJournal of wine research 13 (3), 217-242, 20023582002
4-) Performance auditing of integrated marketing communication (IMC) actions and outcomesM ReidJournal of Advertising 34 (4), 41-54, 20053352005
5-) What people “like”: Analysis of social media strategies used by food industry brands, lifestyle brands, and health promotion organizations on Facebook and InstagramKM Klassen, ES Borleis, L Brennan, M Reid, TA McCaffrey, MSC LimJournal of medical Internet research 20 (6), e10227, 20182582018