Mikkel Nøjgaard

Mikkel Nøjgaard

University of Southern Denmark - Tianjin / Denmark
Business & Management / Marketing
AD Scientific Index ID: 5270275
Syddansk Universitet
person_outline Mikkel Nøjgaard's MOST POPULAR ARTICLES
1-) Comparison and cross-pollination of two fields of market systems studiesMØ Nøjgaard, D BajdeConsumption Markets & Culture 24 (2), 125-146, 2021402021
2-) Public reactions to drone use in residential and public areasD Bajde, N Woerman, MH Bruun, R Gahrn-Andersen, JK Sommer, ...Syddansk Universitet og Aalborg Universitet, 2017142017
3-) The value-translation model of consumer activism: How consumer watchdog organizations change marketsM NøjgaardJournal of Consumer Research 49 (6), 967-986, 2023142023
4-) Failure: Perspectives and prospects in marketing and consumption theoryD Kjeldgaard, M Nøjgaard, BJ Hartmann, M Bode, F Lindberg, ...Marketing Theory 21 (2), 277-286, 2021142021
5-) Consumer culture theory and the socio-cultural investigation of technology consumptionD Bajde, M Nøjgaard, JK SommerAnalytical frameworks, applications, and impacts of ICT and actor-network …, 2019102019