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Mikyoung Kim
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Hongik University - Seoul / South Korea
홍익대학교
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Mikyoung Kim's MOST POPULAR ARTICLES
1-)
Effects of valence and extremity of eWOM on attitude toward the brand and websiteM Lee, S Rodgers, M KimJournal of Current Issues & Research in Advertising 31 (2), 1-11, 20093402009
2-)
Peer or expert? The persuasive impact of YouTube public service announcement producersHJ Paek, T Hove, H Ju Jeong, M KimInternational Journal of Advertising 30 (1), 161-188, 20111212011
3-)
When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content typeM Kim, D SongElectronic Word of Mouth as a Promotional Technique, 105-124, 20201182020
4-)
Why people pass along online video advertising: From the perspectives of the interpersonal communication motives scale and the theory of reasoned actionJ Lee, CD Ham, M KimJournal of Interactive Advertising 13 (1), 1-13, 20131232013
5-)
Psychological characteristics of Internet dating service users: The effect of self-esteem, involvement, and sociability on the use of Internet dating servicesM Kim, KN Kwon, M LeeCyberPsychology & Behavior 12 (4), 445-449, 20091232009
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