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Min Young Lee
University of Kentucky - Lexington / United States
Business & Management / Marketing
AD Scientific Index ID: 1417863
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Min Young Lee's MOST POPULAR ARTICLES
1-)
Shopping value in online auctions: Their antecedents and outcomesMY Lee, YK Kim, A FairhurstJournal of Retailing and Consumer Services 16 (1), 75-82, 20091692009
2-)
Factors affecting Mexican college students\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' purchase intention toward a US apparel brandMY Lee, YK Kim, L Pelton, D Knight, J ForneyJournal of Fashion Marketing and Management: An International Journal, 20081672008
3-)
The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South KoreaSC Wesley, MY Lee, EY KimJournal of Global Marketing 25 (1), 29-44, 20121312012
4-)
Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and JapanMY Lee, D Knight, YK KimJournal of product & brand management 17 (3), 163-174, 20081502008
5-)
Corporate social responsibility: A review of the top 100 US retailersMY Lee, A Fairhurst, S WesleyCorporate Reputation Review 12, 140-158, 20091412009
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