Min Young Lee

Min Young Lee

University of Kentucky - Lexington / United States
Business & Management / Marketing
AD Scientific Index ID: 1417863
person_outline Min Young Lee's MOST POPULAR ARTICLES
1-) Shopping value in online auctions: Their antecedents and outcomesMY Lee, YK Kim, A FairhurstJournal of Retailing and Consumer Services 16 (1), 75-82, 20091692009
2-) Factors affecting Mexican college students\\\' purchase intention toward a US apparel brandMY Lee, YK Kim, L Pelton, D Knight, J ForneyJournal of Fashion Marketing and Management: An International Journal, 20081672008
3-) The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South KoreaSC Wesley, MY Lee, EY KimJournal of Global Marketing 25 (1), 29-44, 20121312012
4-) Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and JapanMY Lee, D Knight, YK KimJournal of product & brand management 17 (3), 163-174, 20081512008
5-) The perceived importance of core soft skills between retailing and tourism management students, faculty and businessesSC Wesley, VP Jackson, M LeeEmployee Relations 39 (1), 79-99, 20171452017