Mingming Li

Mingming Li

Northeastern University China - Shenyang / China
Engineering & Technology / Industrial & Manufacturing Engineering
AD Scientific Index ID: 3484099
东北大学
person_outline Mingming Li's MOST POPULAR ARTICLES
1-) Product placement in mass media: a review and bibliometric analysisF Guo, G Ye, L Hudders, W Lv, M Li, VG DuffyJournal of Advertising 48 (2), 215-231, 2019642019
2-) Distinguishing and quantifying the visual aesthetics of a product: an integrated approach of eye-tracking and EEGF Guo, M Li, M Hu, F Li, B LinInternational Journal of Industrial Ergonomics 71, 47-56, 2019392019
3-) Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responsesF Guo, G Ye, VG Duffy, M Li, Y DingJournal of Consumer Behaviour 17 (6), 519-531, 2018292018
4-) The effect of short-form video addiction on users’ attentionY Chen, M Li, F Guo, X WangBehaviour & Information Technology 42 (16), 2893-2910, 2023482023
5-) Research on color optimization of tricolor product considering color harmony and users\' emotionF Guo, F Li, M Nagamachi, M Hu, M LiColor Research & Application 45 (1), 156-171, 2020472020