Mingzhou Yu

Mingzhou Yu

Shanghai University - Shanghai / China
Business & Management / Marketing
AD Scientific Index ID: 4723459
上海大学
person_outline Mingzhou Yu's MOST POPULAR ARTICLES
1-) The influence of negative publicity on brand equity: attribution, image, attitude and purchase intentionM Yu, F Liu, J Lee, G SoutarJournal of Product & Brand Management, 2018792018
2-) Consumers’ responses to negative publicity: The influence of culture on information search and negative word-of-mouthM Yu, F Liu, JA LeeJournal of Brand Management 26 (2), 141-156, 2019302019
3-) Emotions and Online Gaming Experiences: An Examination of MMORPG Gamers from India and the United StatesB Albatati, F Liu, S Wang, M YuComputers in Human Behavior, 202352023
4-) Subject, information, product category, and media relevance: Chinese consumers’ motivation in processing negative informationF Liu, M YuAustralia and New Zealand Marketing Academy Conference 2013, 1-8, 201352013
5-) The Role of Feelings in the Consumption of Massively Multiplayer Online Role-Playing GamesBKA Albatati, F Liu, R Mizerski, M Yu, T LiAustralian and New Zealand Marketing Academy Conference: Marketing in a Post …, 201632016