Minh Tuan Phung

Minh Tuan Phung

Ton Duc Thang University - Ho Chi Minh City / Vietnam
Business & Management / Marketing
AD Scientific Index ID: 4756825
Đại học Ton Duc Thang
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1-) The effect of authenticity perceptions and brand equity on brand choice intentionTTN Minh Tuan Phung, Pham Thi Minh LyJournal of Business Research, 201961*2019
2-) The effect of brand equity and perceived value on customer revisit intention: a study in quick-service restaurants in VietnamLTM Pham, HN Do, TM PhungActa Oeconomica Pragensia 24 (5), 14-30, 2016332016
3-) An FsQCA investigation of eWOM and social influence on product adoption intentionMT Phung, PTM Ly, TT Nguyen, N Nguyen-ThanhJournal of Promotion Management 26 (5), 726-747, 2020202020
4-) “To our health!” Perceived benefits offset privacy concerns in using national contact-tracing appsTT Nguyen, MT Tran Hoang, MT PhungLibrary Hi Tech 41 (1), 174-191, 2023172023
5-) Customer satisfaction and corporate investment policiesLV Vo, HTT Le, DV Le, MT Phung, YH Wang, FJ YangJournal of Business Economics and Management (SSCI) 18 (2), 202-223, 2017172017