Minkyo Lee

Minkyo Lee

University of Nevada Las Vegas - Las Vegas / United States
Education / Physical Education and Sport Science
AD Scientific Index ID: 5304943
person_outline Minkyo Lee's MOST POPULAR ARTICLES
1-) Investigating the role of sports commentary: an analysis of media-consumption behavior and programmatic quality and satisfactionM Lee, D Kim, AS Williams, PM PedersenJournal of Sports Media 11 (1), 145-167, 2016392016
2-) The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising: A dynamic motivational systems approachM Lee, RF Potter, PM PedersenEuropean Sport Management Quarterly 19 (5), 605-624, 2019212019
3-) The impact of legalization of sports gambling: How motivation, fandom, and gender influence sport-related consumptionD Cason, M Lee, J Lee, IS Yeo, EJ ArnerInternational Journal of Sport Communication 13 (4), 643-654, 2020122020
4-) An analysis of Olympic mascot design toward attitude and purchase intentionA Palladino, M Lee, X ZhouInternational Journal of Sport Communication 15 (3), 190-196, 2022142022
5-) The marketing of an international match in Asia: The effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behaviorM Lee, CH Lim, IS Yeo, PM PedersenSport marketing quarterly 24 (4), 235, 2015132015