Mirna Elshayeb

Mirna Elshayeb

German University in Cairo - Cairo / Egypt
Business & Management / Marketing
AD Scientific Index ID: 5028584
الجامعة الألمانية بالقاهرة
person_outline Mirna Elshayeb's MOST POPULAR ARTICLES
1-) Mediating Effect of Luxury Perception on the Relationship between Social media Marketing and Purchase intention of Luxury Jewelry brands M El Shayeb German University in Cairo, 2020 12020
2-) Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of ConsumptionM El Shayeb, S El-DeebBusiness Systems Research: International journal of the Society for …, 20232023
3-) Consumer Motives of Small Luxury Jewelry Consumption Amid Covid-19: A Conceptual PaperM El Shayeb, S El-Deeb, R El Ebrashi, J ZeqiriProceedings of the European Marketing Academy, 50th EMAC Regional 2022 …, 20222022
4-) The Impact of Advertising on Brand EquityM ElshayebThe German University in Cairo, 20162016