Misun Won

Misun Won

University of North Texas - Denton / United States
Education / Physical Education and Sport Science
AD Scientific Index ID: 5305399
person_outline Misun Won's MOST POPULAR ARTICLES
1-) Analysis of price bundling and framing: the impact of availability and discount messagingM Won, SL ShapiroSport, Business and Management: An International Journal 11 (5), 493-514, 202192021
2-) An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer BehaviorM Won, SL ShapiroSport Marketing Quarterly 30 (3), 163-177, 202162021
3-) An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer BehaviorM Won, SL ShapiroSport Marketing Association, 201962019
4-) An Examination of Sport Ticket Price Acceptability and Surcharge Transparency in Partitioned PricingM WonUniversity of South Carolina, 202122021
5-) A conceptual examination of partitioned pricing and cultural impacts in sportM Won, S ShapiroSport and Entertainment Venues of Tomorrow Conference, 201912019