Mitchell J Lovett

Mitchell J Lovett

University of Rochester - Rochester / United States
Business & Management / Marketing
AD Scientific Index ID: 1620799
person_outline Mitchell J Lovett's MOST POPULAR ARTICLES
1-) On brands and word of mouthMJ Lovett, R Peres, R ShacharJournal of Marketing Research 50 (August), 427-444, 20136282013
2-) The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoymentMJ Lovett, R StaelinMarketing Science 35 (1), 142-157, 20161812016
3-) How does financial performance affect marketing? Studying the marketing-finance relationship from a dynamic perspectiveMJ Lovett, JB MacDonaldJournal of the Academy of Marketing Science 33 (4), 476-485, 2005722005
4-) A data set of brands and their characteristicsM Lovett, R Peres, R ShacharMarketing Science 33 (4), 609-617, 2014772014
5-) Targeted Political Advertising on TelevisionM Lovett, M PeresQuarterly Journal of Political Science 10 (3), 391-432, 201574*2015