Mitra Salimi

Mitra Salimi

Jyväskylä University - Jyväskylä / Finland
Business & Management / Marketing
AD Scientific Index ID: 5305490
University of Jyväskylä
person_outline Mitra Salimi's MOST POPULAR ARTICLES
1-) Congruence between self-concept and brand personality, its effect on brand emotional attachmentM Salimi, A KhanlariAcademy of Marketing Studies Journal 22 (4), 1-21, 2018212018
2-) Consumption and planetary well-beingJ Do, M Salimi, S Baumeister, M Sarja, O Uusitalo, TA Wilska, ...Interdisciplinary perspectives on planetary well-being, 128-140, 202322023
3-) Kohti luontoa huomioivaa kuluttajakäyttäytymistä–Riskikäsityksen ja minäpystyvyyden vaikutusH Rouhiainen, MM Salimi, O UusitaloKulutustutkimus. Nyt 18 (1-2), 5-29, 20242024
4-) Greenwashing and Social Media: An Examination of Consumer Responses on TwitterM Salimi, F Tuscolano, O Niininen, O UusitaloAcademy of Marketing Science Annual Conference, 20242024
5-) Artificial intelligence-assisted sustainable marketing: Contribution and agenda for researchJ Do, O Uusitalo, M Skippari, M SalimiProceedings of the European Marketing Academy, 20232023