Mohamed Zaki

University of Cambridge - Cambridge / United Kingdom

Business & Management / Marketing

AD Scientific Index ID: 906292

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Mohamed Zaki's MOST POPULAR ARTICLES

1-) Customer experience challenges: bringing together digital, physical and social realmsR Bolton, J McColl-Kennedy, L Cheung, A Gallan, C Orsingher, L Witell, ...Journal of Service Management 29 (5), 20185772018

2-) Digital business transformation and strategy: What do we know so farMH Ismail, M Khater, M ZakiCambridge Service Alliance 10 (1), 1-35, 20175922017

3-) Capturing value from big data–a taxonomy of data-driven business models used by start-up firmsPM Hartmann, M Zaki, N Feldmann, A NeelyInternational Journal of Operations & Production Management 36 (10), 1382-1406, 20165882016

4-) Digital transformation: harnessing digital technologies for the next generation of servicesM ZakiJournal of Services Marketing 33 (4), 429-435, 20194322019

5-) Gaining customer experience insights that matterJR McColl-Kennedy, M Zaki, KN Lemon, F Urmetzer, A NeelyJournal of service research 22 (1), 8-26, 20194162019

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