Mohammad M Rahman

Mohammad M Rahman

Shippensburg University of Pennsylvania - Shippensburg / United States
Business & Management / Marketing
AD Scientific Index ID: 1648019
person_outline Mohammad M Rahman's MOST POPULAR ARTICLES
1-) Setting the future of digital and social media marketing research: Perspectives and research propositionsYK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...International Journal of Information Management 59, 102168, 20217452021
2-) Customer engagement behaviours in social media: capturing innovation opportunitiesJ Carlson, MM Rahman, R Voola, N De VriesJournal of Services Marketing, 20182792018
3-) Enhancing brand relationship performance through customer participation and value creation in social media brand communitiesJ Carlson, J Wyllie, MM Rahman, R VoolaJournal of Retailing and Consumer Services, 20182202018
4-) Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social mediaJ Carlson, MM Rahman, A Taylor, R VoolaJournal of Retailing and Consumer Services 46 (January), 149-162, 20172422017
5-) Customer engagement with brands in social media platforms: Configurations, equifinality and sharingJ Carlson, SP Gudergan, C Gelhard, MM RahmanEuropean Journal of Marketing 53 (9), 1733-1758, 2019962019