Mohammad Reza Habibi

Mohammad Reza Habibi

California State University Fullerton - Fullerton / United States
Business & Management / Marketing
AD Scientific Index ID: 836573
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person_outline Mohammad Reza Habibi's MOST POPULAR ARTICLES
1-) To be or not to be in social media: How brand loyalty is affected by social media?M Laroche, MR Habibi, MO RichardInternational Journal of Information Management 33 (1), 76-82, 201316132013
2-) The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyaltyM Laroche, MR Habibi, MO Richard, R SankaranarayananComputers in Human Behavior 28 (5), 1755-1767, 201216102012
3-) The roles of brand community and community engagement in building brand trust on social mediaMR Habibi, M Laroche, MO RichardComputers in Human Behavior 37, 152-161, 20146802014
4-) Brand communities based in social media: How unique are they? Evidence from two exemplary brand communitiesMR Habibi, M Laroche, MO RichardInternational Journal of Information Management 34 (2), 123-132, 20144282014
5-) What managers should know about the sharing economyMR Habibi, A Davidson, M LarocheBusiness Horizons 60 (1), 113-121, 20173812017