Mohammadali Koorank Beheshti

Mohammadali Koorank Beheshti

Marist College - Poughkeepsie / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5307151
person_outline Mohammadali Koorank Beheshti's MOST POPULAR ARTICLES
1-) Does polarizing personality matter in influencer marketing? Evidence from InstagramMK Beheshti, M Gopinath, S Ashouri, S ZalJournal of Business Research 160, 113804, 202382023
2-) Methodological approaches to cross-cultural/national research in advertising: A review of scholarship published between 1995 and 2022J Ford, D West, MK Beheshti, V LuongJournal of Business Research 167, 114176, 202312023
3-) EXPRESS: The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: the Mediating Role of Inferred DifficultyS Ashouri, MK Beheshti, M GopinathJournal of Interactive Marketing, 10949968241296880, 20242024
4-) Two Essays on the Role of Empathy in Consumer Response to User-Generated ContentMK BeheshtiOld Dominion University, 20222022
5-) The Nature of Cross-Cultural Research Problems: An AbstractJB Ford, DC West, MK Beheshti, V LuongAcademy of Marketing Science Annual Conference, 409-410, 20202020