Mohammadali Zolfagharian

Mohammadali Zolfagharian

Bowling Green State University - Bowling Green / United States
Business & Management / Marketing
AD Scientific Index ID: 857066
Bowling Green State University BGSU
person_outline Mohammadali Zolfagharian's MOST POPULAR ARTICLES
1-) Market orientation, positioning strategy and brand performanceP Iyer, A Davari, M Zolfagharian, A PaswanIndustrial Marketing Management 81, 16-29, 20191592019
2-) Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousnessMDN Sakib, M Zolfagharian, A YazdanparastJournal of Retailing and Consumer Services 52, 101733, 20201552020
3-) Toward a contextually anchored service innovation typologyA Paswan, D D\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'Souza, MA ZolfagharianDecision Sciences 40 (3), 513-540, 20091532009
4-) Customer–customer value co-creation in social media: conceptualization and antecedentsAH Zadeh, M Zolfagharian, CF HofackerJournal of Strategic Marketing 27 (4), 283-302, 20191142019
5-) Student participation in academic advising: Propensity, behavior, attribution and satisfactionJ Braun, M ZolfagharianResearch in Higher Education 57, 968-989, 2016922016