Mohammed T Nuseir

Mohammed T Nuseir

Al Ain University - Al Ain / United Arab Emirates
Business & Management / Marketing
AD Scientific Index ID: 2040893
جامعة العين للعلوم و التكنولوجيا
person_outline Mohammed T Nuseir's MOST POPULAR ARTICLES
1-) The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)Mohammed .T.NuseirJournal of Islamic Marketing 10 (No. 3), 759-767, 20191112019
2-) The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAEM.T.Nuseir,Aljumah. AInternational Journal of Innovation, Creativity and Change 11 (3), 310- 324, 2020962020
3-) Digital media impact on SMEs performance in the UAEMohammed .T.NuseirAcademy of Entrepreneurship Journal, 20181322018
4-) Traditional marketing analytics, big data analytics and big data system quality and the success of new product developmentAI Aljumah, MT Nuseir, MM AlamBusiness Process Management Journal 27 (4), 1108-1125, 20211312021
5-) Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter?AI Aljumah, MT Nuseir, MM AlamBusiness Process Management Journal 27 (4), 1088-1107, 20211272021