Mohit Malhan

Mohit Malhan

Indian Institute of Management Lucknow - Lucknow / India
Business & Management / Marketing
AD Scientific Index ID: 5218279
भारतीय प्रबंधन संस्थान लखनऊ संस्थान
person_outline Mohit Malhan's MOST POPULAR ARTICLES
1-) Propaganda as communication strategy: Historic and contemporary perspectiveM Malhan, PP DewaniAcademy of Marketing Studies Journal 24 (4), 1-15, 2020122020
2-) Customer engagement on social networking sites: an experimental analysis in the tourism and hospitality sectorM Malhan, PP DewaniCurrent Issues in Tourism 26 (12), 1915-1940, 202362023
3-) Exploring customer engagement on social networking sites: a qualitative research enquiryM Malhan, PP Dewani, A Nigam, D Vaz, EAA OgbeibuJournal of Global Information Management (JGIM) 30 (5), 1-28, 202162021
4-) Box office collection of sequel movies: exploring brand extension effectPP Dewani, M Malhan, S MathurJournal for Global Business Advancement 14 (3), 288-311, 202162021
5-) AMSJ_VOL. 24_NO. 4_2020_FULLTEXTV Gallart-Camahort, LC Fiol, JS García, S Katanga, D Parimoo, S Dixit, ...Academy of Marketing Studies Journal 24 (4), 02, 20202020