Mohit Manchanda

Mohit Manchanda

Indian Institute of Management Kashipur - Kashipur / India
Others
AD Scientific Index ID: 5510192
इंडियन इंस्टिट्यूट ऑफ़ मैनेजमेंट काशीपुर
person_outline Mohit Manchanda's MOST POPULAR ARTICLES
1-) On m-commerce adoption and augmented reality: A study on apparel buying using m-commerce in Indian contextM Manchanda, M DebJournal of Internet Commerce 20 (1), 84-112, 2021452021
2-) Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemicM Manchanda, M DebCurrent Issues in Tourism, 1-19, 2021322021
3-) Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-CommerceM Manchanda, M Deb, E Lomo-DavidQuality Management Journal, 1-29, 202172021
4-) Cause-Related Marketing and Its Impact on Buying IntentionV Amawate, M Deb, M ManchandaTheoretical Economics Letters 9 (6), 2139-2151, 201972019
5-) Multi-homing in B2B services: a psychological perspectiveM Manchanda, M DebJournal of Business & Industrial Marketing 37 (10), 2116-2140, 202222022