Mohit Manchanda

Mohit Manchanda

Indian Institute of Management Kashipur - Kashipur / India
Others
AD Scientific Index ID: 5510192
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person_outline Mohit Manchanda's MOST POPULAR ARTICLES
1-) Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic Current Issues in Tourism, 1-19, 2021
2-) Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce Quality Management Journal, 1-29, 2021
3-) Cause-Related Marketing and Its Impact on Buying Intention Theoretical Economics Letters 9 (6), 2139-2151, 2019
4-) Multi-homing in B2B services: a psychological perspective Journal of Business & Industrial Marketing 37 (10), 2116-2140, 2022
5-) Multi-homing in B2B services: a psychological perspectiveM Manchanda, M DebJournal of Business & Industrial Marketing 37 (10), 2116-2140, 202222022